What’s YOUR Employer Brand?

Are you having problems attracting and keeping the right talent at your organization? You might want to review your employee value proposition (EVP). So, what’s an employee value proposition?

At its heart, the EVP is the unique set of benefits an employee receives in return for the skills, capabilities and experience they bring to a company. An EVP is about defining the essence of your company—how it’s unique , what it stands for, and sets the stage for your employer brand.

It’s a declaration that describes how an organization wants to be perceived in the eyes—and hearts—of its employees. It’s why employees want to work for your company.  The EVP and employer brand—if thoughtfully constructed—work together to enhance hiring strategies and encourage retention.

Is your EVP working hard to attract and keep talent?

Learn more about building your employer brand here…